Member Spotlight: Peter Greenbaum, Tea Lake Productions

Jack Wangelin - Tuesday, April 16, 2013

Briefly describe your business and introduce yourself            

My name is Peter Greenbaum and my business is called Tea Lake Productions.  We specialize in video scriptwriting and video and media production for all types of businesses – large and small.


Where did you get the inspiration to open your business?

I’ve worked extensively in film and video production and also have a background in copywriting for websites. I wanted to combine these two areas into one business that celebrates creativity, clarity and communication.


What’s the biggest lesson you’ve learned as a business owner? 

Assumption is the mother of all #%@& -ups.


What advice would you give to someone looking to start a business in Chicago?

Go for it. The business community in Chicago is very supportive. There are all kinds of great networking opportunities and resources for business owners.


What product or service of yours are you the most excited about offering?

Tea Lake Productions offers “impact movies” which are short, powerful profiles of businesses and their services, products and personnel.  We blend intimate on-camera interviews with graphics, footage and effects to create an irresistible story.

Wicker Park Bucktown News - May 2 2012

Wicker Park Bucktown Chamber of Commerce - Thursday, May 03, 2012

Only a Few More Days Left to Enter to Win a Beautiful Bucktown Poster

Answer questions on what kinds of businesses you'd like to see in Wicker Park Bucktown and where you'd like to spend your dollars and you're entered to win this beautiful screen-printed Bucktown poster by StudioChris. Make sure to include your email address for a chance to win! Take our survey now





May Chamber Mixer at The Anthem

When: Wed, May 16th, 6-8pm
Where: The Anthem, 1725 W. Division
Cost: Free for Chamber Members, $5 for Non-Members
Grow your network or just casually meet your neighbors at the Chamber's May Networking Event at The Anthem! Click here for more information and to RSVP. 


Summer Sidewalk Sales

When: Jul 21st-22nd & Aug 25th-26th, 2012
Where: Wicker Park Bucktown
Our two signature summer sidewalk sales exclusively for Wicker Park Bucktown merchants are back again this summer! Participation in both weekends' sales are free to WPB Chamber Members and $100 for non-members. For more information and to sign your business up to participate, click here.

Wicker Park Fest 2012

When: Sat & Sun, July 28th-29th, 2012
Where: Milwaukee Avenue between North & Paulina
Cost: $5 donation
Described as Chicago's "best street festival of the summer" by the Chicago Tribune, Wicker Park Fest 2012 is sure to top what was an amazing slate of performances, food and vendors at Wicker Park Fest '11. Check our website to find out more about the upcoming line-up and apply as a vendor! Also, "LIKE" the official fan page on Facebook!





Social Marketing…

Wicker Park Bucktown Chamber of Commerce - Friday, January 27, 2012

The following blog entry was contributed by: Mr.Carmen Maugeri, President of Mauge, Inc.. Reach him at (773) 395-9919.

If you are going to do it, then YOU are going to have to do it. Social Media is not easy. It is very demanding. You have to be a very regimented person to maintain it and make it work. This almost always has to actually be done by the small business owner. It can be monitored and managed by others, but the content and decision making has to come from the one who knows. 

This does not mean that you have to sit at your desk every moment of the day pumping information. What it means is that you have to set aside time every day to interact online with your customers. You have to create a timeline/schedule of promotions and events. The more organized you are the less time it will take. A great deal of this communication can be automated. Then all that is left on a daily basis is the occasional meme (check it out - a cool new internet word) and your direct customer responses.

Have an outsource company do all of your heavy lifting. Have them design and set up your complete social network – blog, LinkedIn, Facebook and Twitter. Have them install the right tools so that you can input all of your promotional information in one weekly sitting.  

This way the marketing engine keeps running. It is key that you do not over-market and it is key that you do not burn yourself out. If you are able to develop a balance and then time your communications properly your prospect base (facebook friends/likes) will both grow as well as become aware. 

And for a small business, the key to marketing is developing (brand) awareness.



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